Browsing by Author "Berti, Lia"
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A hands-on framework for the design and implementation of plant-based food experiences
Bertella, Giovanna; Brall, Vanessa; Berti, Lia (Chapter; Bokkapittel, 2024)This chapter presents how to promote plant-based food consumption as both an ordinary and extraordinary experience. Studies on social, sustainability and experiential marketing are reviewed, and two cases in Arctic Norway are investigated that highlight the plant-based eating challenges of limited local production of vegetables and a dominant animal-based food culture. The cases concern a nonprofit ...